Hearmanchester

The Rochdale Canal cuts a swathe through the heart of Manchester but, unloved and largely ignored, rarely featured on any tourist map – until Marketing Manchester and Manchester City Council decided to raise its profile among residents and visitors alike. The canal, and the Petersfield area around it, is steeped in history, from the creation of the world’s first programmable computer to the rise and fall of Factory Records. Hearmanchester.com lets the history, personality and attitude of this part of the city speak for itself – and in so doing, bring the Rochdale Canal to life.

Fronted by punk singer and music pundit, John Robb, Hearmanchester.com is an ambitious multi-format project that centres on a series of ten audio portraits. These guides, linked to landmark signage by the side of the canal itself, can be accessed online via a PC or MP3 player or listened to on site via an iPhone or 3G mobile. Accompanied by downloadable transcripts and maps, Hearmanchester.com tells the story of Manchester’s past, anchoring vanished histories to today’s physical landmarks. Designed to fit the devices already in users’ pockets, it is an audio trail for people who wouldn’t be seen dead using an audio trail – but who don’t mind discovering the past on the mobile device in their hand, the laptop in their hotel room or the iPod in their car.

Produced in record time, Hearmanchester.com met with industry approval: the product was nominated for two BIMA awards in 2008, and won two Special Commendations that the 2009 Big Chip Awards.

But don’t take our word for it, take a stroll along the Rochdale Canal, type Hearmanchester.com into the browser on your phone, and listen to a programme about the city you thought you knew.